Mary Kay At Play™– Streetcom ambassadors are doing makeup online and in the real life
Mary Kay® Company decided to expand the number of clients through referral marketing activities. They charged the Streetcom agency the task to support the latest line of Mary Kay At Play™ makeup cosmetics.
“Live life to the fullest, love and play” – encourages Mary Kay At Play™, a manufacturer of a new line of colour cosmetics directed especially to young women who like to experiment with makeup and their image. The ladies are looking for new things, they like to have fun, they are sociable, they choose new brands and keep looking for better solutions and new trends. They are also active online and in the social media. Such perfect customers are recruited by Streetcom from its community of almost 300,000 people. The campaign is carried out in a few stages and it takes place on the Internet and in the real world. The women, selected in the recruitment process, take part in a virtual play, and then the most active of them are appointed and candidate to participate in the next stage of the campaign. This participation is made possible by “product experience” in the real life. Mary Kay At Play™ lip glosses, triple eye shadows and eye liners provide fun for both the most active participants of the online campaign and their friends as well. The women obtain information about the cosmetics and new makeup trends. They can also attend the meeting with a Mary Kay® make-up artist.
Streetcom provides the manufacturer with a distinct outreach to the target group, image building support and education on the new line of cosmetics, as well as eliciting honest recommendations both online and in the real life. Product recommendations in the real life will reach about 20,000 people, and the campaign is expected to reach about 65,000 page hits of the events.
Fortuna and Streetcom – new drinks in ambassadors’ hands
Less means more – this is a referral campaign slogan of new drinks from the Fortuna brand, carried out by the Streetcom Poland agency. 2,500 consumers from the Streetcom community are invited to the campaign. Information about the new products will reach almost 300,000 people. Read more
74% of parents believe that 6-year-olds should not be deprived of their childhood
According to the results of the latest Streetcom Poland nationwide survey ordered by Baby-Shower.pl website, 74% of parents object to compulsory education for 6-year-old children. The changes also have their supporters. 20% of parents believe that 6-year-old children should start their school education; 6% of the respondents have no opinion. Read more
Blogger motivated by… readers
The Streetcom Poland agency carried our in June a nationwide survey among bloggers. The main aim was to know the motivation to write a blog and the habits of bloggers. As it appeared, for 90% of the respondents their blog is an important, joyful element of the daily life. Why do they write? Bloggers are most motivated to post more entries by their readers’ reactions. Read more
Streetcom Experts behind the wheel of Dacia Sandero Stepaway
Dacia and Streetcom started a cooperation in which Dacia referral campaign is launched promoting the brand image through a direct acquaintance with one of its models – Dacia Sandero Stepway. Selected from the Streetcom community an exclusive group of ambassadors is going to start to test the car and will share their opinions with the importer. Read more
Do mums make gifts for themselves? 90% of them say: YES
26 May is probably the day of the year when we can see in the streets the most people with bunches of flowers in their hands. Mothers receive thanks, wishes and presents from their kids, regardless of their age. But what do mums buy for themselves during the year? What products do they preferably choose to give themselves pleasure and please themselves? Read more
Everybody can be an expert in the field of… recommendation
An interview with Matylda Szymalska, Chairman of the Board of Streetcom, for the magazine Gaga.
What is about the phenomenon or rather a tool called referral marketing? Is Streetcom the only company in Poland engaged in this field of activity?
A quarter of a million Experts of Streetcom Poland
The community of consumers registered in Streetcom Poland has reached a quarter of a million people! They recommend tested products and services, recommending them to their friends. They are exceptionally active and sociable, both online and in the real world. Over 70% of them are women, among which a very committed group are mothers. Read more
Does recommendation have a sex? And is it a woman
Is the tendency to share opinions about products in fact more female or male quality? How can women’s natural inclination to talk, establish relationships and share opinions be reflected in the effectiveness of referral marketing? Can it be said that recommendation has a sex? We claim so. And surely – it is a woman.
I like sharing my opinions about different products, because they help others to take decision the next time they buy new cosmetics.