By Max Alexander
The hilarious tale of 2 brothers, a truckload of batteries, and an excellent plan to convey light--and new company opportunities--to Ghana
At age forty seven, Whit Alexander, the yankee co-founder of the skull board online game, determined to begin a brand new company promoting cheap items and prone to low-income villagers in Ghana, West Africa. His brother Max, a journalist, got here alongside to inform the tale. Neither of them can have expected simply how a lot of an experience they’d locate there.
In Ghana, Whit's preliminary objective is to marketplace a top quality rechargeable AA battery that off-grid villagers might use to strength their flashlights and radios, in addition to to cost their cellphones. If profitable, he deliberate to develop a bigger for-profit enterprise in line with these batteries--creating a depended on African model that might offer life-enhancing items, prone, and jobs, with no hoping on charity.
Ghana, even though, offers notable demanding situations, and the brothers salary day-by-day battles opposed to lethal bugs, insane using stipulations, unspeakable meals, voodoo monks, corrupt officers, counterfeiters, and ethnic rivalries on their approach to luck. From signing up consumers who earn a number of money a month at so much to education staff with out Western-style paintings event, the brothers fast examine that beginning a company in Africa calls for single-minded concentration, a feeling of humor, and many patience.
Along the way in which, Whit and Max relive their very own adolescence, bickering around the African bush and studying greatly approximately Africans in addition to themselves. Irreverent, hilarious, and finally inspiring, Bright lighting, No City demanding situations authorized notions of charity, indicates the ability of broadening your horizons, and means that there's wish and chance in Africa.
Praise for Bright lighting fixtures, No City:
"An affectionate, good-humored and at last inspiring account of 1 American's decision to make great things happen."
--Kate Braestrup, ny occasions bestselling writer of Here if you would like Me
"My boss, invoice Gates, coined the word 'creative capitalism' to motivate using marketplace forces to handle the wishes of the bad. yet my good friend, Whit Alexander, moved artistic capitalism from rules to daring perform. Bright lighting fixtures, No City will scratch your commute computer virus, tickle your small business mind, and contact your heart."
--Patty Stonesifer, former CEO of the invoice & Melinda Gates Foundation
"I completely loved this experience, which is helping to turn out that what a lot of the constructing global wishes is a hand up, now not a hand out."
--John wooden, founding father of Room to learn and writer of Leaving Microsoft to alter the World
"I enjoyed, enjoyed, enjoyed Bright lighting, No City. A journey de strength! Bravo. it really is perceptive, informative, considerate, enticing, funny."
--Carey Winfrey, editor emeritus, Smithsonian journal and previous Africa correspondent, New York Times
"Max Alexander has woven a compassionate and oft-times hilarious story of the Brothers Alexander's try and store the area, one rechargeable battery at a time. when you've got any curiosity in a superb tale or aiding the opposite four billion, learn this publication, now."
--W. Hodding Carter, writer of Westward Whoa and A Viking Voyage
"A lyrically written common testimony to the humanity that binds every person jointly in this fragile planet, Bright lighting fixtures, No City is a deeply relocating and humorous, can't-put-it-down book."
--Frank Schaeffer, writer of Crazy for God
"This e-book is stuffed with the eagerness and constant pursuit that it takes to make desires come to lifestyles, and reminds you that it takes compassion, good fortune, and humor to make heritage. A needs to learn for each entrepreneur."
--Richard Tait, Co-Founder, skull; CEO, Galazo
Read or Download Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan PDF
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Extra resources for Bright Lights, No City: An African Adventure on Bad Roads with a Brother and a Very Weird Business Plan
The folks are nonetheless coming,” acknowledged Charlie reassuringly. “The convey won't begin until eventually a minimum of 8, possibly half-eight. ” and certain sufficient, by the point the curtain rose simply after the hour, a number of hundred extra humans had wandered in. nonetheless, the auditorium was once possibly eighty percentage empty. The houselights didn’t dim till good into the 1st musical quantity, that's while the ushers eventually made up our minds to go out courses. And the degree lighting didn’t arise until eventually after that, so the performers needed to paintings at the hours of darkness for approximately ten mins. I don’t imagine this used to be equipped for dramatic impression; Ghana is rather like that. It’s an identical informal method that promises no diners at a restaurant desk will obtain their meal whilst. In each eating place in Ghana, you get the feel that you're the first consumer the institution has ever served and they're inventing the total table-service factor instant. i think level construction isn't really too diversified. lighting fixtures system defects apart, the creation started auspiciously adequate, with an expressionistic dance of writhing our bodies at the ground that aptly urged the delivery of African independence. The offstage orchestra used to be minimal—an electrical keyboard, drums (both Western and African), guitar, and horn—but kind of entire. (It will be a tragic evening certainly for those who couldn’t muster a few proficient musicians in Ghana. ) And the tale itself had the entire components of fine tragedy: a visionary chief who begins to think his personal hagiography, overreaches, alienates his humans, and eventually flees in shame. alongside the way in which, he imprisons his exceptional and passionate treasury minister for conversing fact to energy, unaware that the younger guy is his son. The son dies, and the country is back enslaved—this time lower than a succession of local despots and generals. a number of of the musical numbers have been memorable, others much less so; I had was hoping for much less Broadway schmaltz and extra African rhythm. the solid was once everywhere in the map; a number of standout performers may perhaps simply have held their very own at the long island level, yet others have been extra on the point of group theater. the main disappointing point of the night used to be the degree creation. The set layout consisted of some white columns intended to rouse palace structure and a small map of Africa tacked to the rear wall. Costumes have been both uninspired—a real secret contemplating the frilly and gorgeous hand-crafted clothes I had visible in Jonas’s distant church. 3 striking microphones may slightly decide up the actors; in any such sizeable auditorium I needed to pressure to listen to, and we have been within the 6th row. I advised Whit that the entire creation had the texture of a highschool musical, yet he acknowledged his little ones’ highschool had wear larger musicals than this. The two-and-a-half-hour play used to be played with no an intermission—another interest, given the life of a lager stand within the foyer. Wouldn’t a troupe so evidently cash-strapped attempt to maximize profit by means of pushing refreshments in the course of an intermission? It used to be this type of no-brainer Western enterprise determination that simply doesn’t include the tradition right here.