Product Seeding consists in providing a full value product to participants of a referral campaign and skilfull spreading opinions about it in a precisely selected target group.
Seeding is an essential tool used in referral marketing.
Product Seeding consists in providing a full value product to participants of a referral campaign. On the basis of their direct experience, perfectly selected brand ambassadors start to talk about a product and provide samples and information to their friends.
Often as the first on the market, participants of a campaign receive products, which gives them a feeling of distinction and opportunity to advise their friends.
This makes them attach to the brand and get involved emotionally. They recommend products for free, talking about a promoted brand to their family, friends and acquaintances.