Who is an Expert?
They like to advise others, so they recommend a product to their friends. By their participation in the campaigns, Streetcom Experts know in advance what is going to appear on the market and they have an opportunity to test new products.Read more »
What is refferal marketing?
Streetcom, the first in Europe consumer referral marketing agency, has been operating since 2004. We base our activities on a unique community of almost 300,000 consumers.
In the USA and on developed European markets, such activities are the most valuable form of building a relationship with a consumer and one of the basic forms of product promotion and consumer opinion research. In Poland, we have carried out several hundred campaigns so far, and the clients of Streetcom are the world's biggest brands. Streetcom Experts tested products and services from many industries, like cosmetics, electronic equipments, toys, food products, goods for children, as well as banking services and others.
The basic form of implementation of referral marketing are Product Seeding campaigns. They consist in providing a selected consumer group with full value products together with testing samples for their friends. Communication on the products and brands takes place both online and in the real world. Selected consumers can also become promoters of the idea (within Idea Seeding) – like healthy eating, lifestyle and other topics. Bloggers from Streetcom Blog Team are also invited to chosen campaigns. The power of referral marketing is targeted activities in perfectly selected consumer groups.Read more »
Product seeding is providing a full value product together with samples to the participants of a campaign. They receive free products to test. On the basis of their own direct experience, they start to talk about the product and distribute the samples among their friends. Product seeding is not only testing cosmetics or food. The products for testing can be various and there are no limits here. They include things like free goods for children, electronic equipment, as well as services. Product seeding is the basis for referral marketing activities and this is the most effective form of the word-of-mouth marketing. Often as the first on the market, participants of a product seeding campaign receive products, which gives them a feeling of distinction and opportunity to advise well-known brands. Full value products for testing allow a personal conviction about attractiveness and effectiveness of a given article. On this basis, participants can share their own honest and reliable information about a product. It builds their brand loyalty and engagement. Product seeding is much more effective than simple sampling (distribution of product samples), which gives an opportunity to test a product only once.Read more »