Who is an Expert?
They like to advise others, so they recommend a product to their friends. By their participation in the campaigns, Streetcom Experts know in advance what is going to appear on the market and they have an opportunity to test new products.Read more »
What is refferal marketing?
Streetcom, the first in Europe consumer referral marketing agency, has been operating since 2004. We base our activities on a unique community of almost 300,000 consumers.
In the USA and on developed European markets, such activities are the most valuable form of building a relationship with a consumer and one of the basic forms of product promotion and consumer opinion research. In Poland, we have carried out several hundred campaigns so far, and the clients of Streetcom are the world's biggest brands. Streetcom Experts tested products and services from many industries, like cosmetics, electronic equipments, toys, food products, goods for children, as well as banking services and others.
The basic form of implementation of referral marketing are Product Seeding campaigns. They consist in providing a selected consumer group with full value products together with testing samples for their friends. Communication on the products and brands takes place both online and in the real world. Selected consumers can also become promoters of the idea (within Idea Seeding) – like healthy eating, lifestyle and other topics. Bloggers from Streetcom Blog Team are also invited to chosen campaigns. The power of referral marketing is targeted activities in perfectly selected consumer groups.Read more »
An opinion leader is a person who, because of their knowledge, experience, features of personality, as well as held positions or prestige, sets an example for others to follow and whose advice, opinions or exceptions are considered to be important information which shapes attitudes and influences conduct on the market. The function of an opinion leader can be fulfilled by public or private persons appearing in several different roles: a “general” authority, authority in a particular field, personal adviser and institutional adviser. Their tasks plays an important role in the flow of information about new and innovative products. Leaders are the first who, meeting their own needs, reach for novelties and want to broaden their knowledge about them. According to the research by Millward Brown Company, opinion leaders are most often people living in cities of more than 100,000 inhabitants, mostly male at the age of 25-35, with at least secondary education, with a permanent job, having no children, in good economic condition. General opinion leaders have a more active way of life and a greater involvement in what they are doing. Their interests and the way of spending time seem to be less common, and even more snobbish. They show much greater willingness to obtain interesting information than other people.Read more »