Who is an Expert?
They like to advise others, so they recommend a product to their friends. By their participation in the campaigns, Streetcom Experts know in advance what is going to appear on the market and they have an opportunity to test new products.Read more »
What is refferal marketing?
Streetcom, the first in Europe consumer referral marketing agency, has been operating since 2004. We base our activities on a unique community of almost 300,000 consumers.
In the USA and on developed European markets, such activities are the most valuable form of building a relationship with a consumer and one of the basic forms of product promotion and consumer opinion research. In Poland, we have carried out several hundred campaigns so far, and the clients of Streetcom are the world's biggest brands. Streetcom Experts tested products and services from many industries, like cosmetics, electronic equipments, toys, food products, goods for children, as well as banking services and others.
The basic form of implementation of referral marketing are Product Seeding campaigns. They consist in providing a selected consumer group with full value products together with testing samples for their friends. Communication on the products and brands takes place both online and in the real world. Selected consumers can also become promoters of the idea (within Idea Seeding) – like healthy eating, lifestyle and other topics. Bloggers from Streetcom Blog Team are also invited to chosen campaigns. The power of referral marketing is targeted activities in perfectly selected consumer groups.Read more »
Word of mouth marketing
WOM, that is Word of mouth – a direct, spontaneous communication between people, independent conversations which are not influenced by marketers. WOMM, that is Word of mouth marketing – activities aiming at encouraging informal communication by providing consumers with reasons to talk about products or services. The word-of-mouth marketing consists in reinforcing and encouraging communication which exists in a natural way, and not in creating informal communication. 21% of all consumer conversations are related just to products. In the case when marketers try to create WOM themselves, they commit unethical actions pretending to be consumers. A global organisation determining MOMM standards is World of Mouth Marketing Association (WOMMA). WOMMA associates over 380 companies from the whole world, which are engaged in WOMM. It regularly publishes reports related to this field, results of the latest research and the most interesting case studies. WOMMA was the first to develop a set of word-of-mouth marketing principles, creating a code of ethics (WOMMA Ethics Code). One of the biggest authorities of the word-of-mouth marketing is Emmanuel Rosen, who published the first book on WOMM: The Anatomy of Buzz. Jednym z największych autorytetów Word of mouth marketing jest Emmanuel Rosen, który wydał pierwszą książkę dotyczącą WOMM: “The anatomy of buzz”, znanej pod polskim tytułem jako „FAMA, Anatomia, marketingu, szeptanego”.Read more »