The most reliable source of information about a product is a recommendation from a loved one. It is also proved by research – as many as 92% of consumers trust their friends’ recommendations* *Nielsen Global Trust in Advertising and Brand Messages, April 2012.
Streetcom, the first in Europe consumer referral marketing agency, has been operating since 2004. We base our activities on a unique community of almost 300,000 consumers.
In the USA and on developed European markets, such activities are the most valuable form of building a relationship with a consumer and one of the basic forms of product promotion and consumer opinion research. In Poland, we have carried out several hundred campaigns so far, and the clients of Streetcom are the world’s biggest brands. Streetcom Experts tested products and services from many industries, like cosmetics, electronic equipments, toys, food products, goods for children, as well as banking services and others.
The basic form of implementation of referral marketing are Product Seeding campaigns. They consist in providing a selected consumer group with full value products together with testing samples for their friends. Communication on the products and brands takes place both online and in the real world. Selected consumers can also become promoters of the idea (within Idea Seeding) – like healthy eating, lifestyle and other topics. Bloggers from Streetcom Blog Team are also invited to chosen campaigns. The power of referral marketing is targeted activities in perfectly selected consumer groups.