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25.06.2013

Streetcom Experts behind the wheel of Dacia Sandero Stepaway

Dacia and Streetcom started a cooperation in which Dacia referral campaign is launched promoting the brand image through a direct acquaintance with one of its models – Dacia Sandero Stepway. Selected from the Streetcom community an exclusive group of ambassadors is going to start to test the car and will share their opinions with the importer.

Then, the experts will actively recommend the cars online and in the real world. For a few years, the Dacia brand under the auspices of Renault has been achieving successes, increasing the number of its fans in many European markets. Dacia Sandero Stepway is a modern car with an attractive style of a genuine roadster and distinctive design. The referral campaign aims to allow selected people to test the car and pass their opinions to other customers after a road test. The brand ambassadors become the drivers who are looking on the automotive market for something new and attractive and at a reasonable price. They are people ready to know the latest car models and spread information about them among their friends. The actions in the carefully selected group of drivers are going to allow to strengthen a positive image of the Dacia brand in the minds of potential users and recommend it to other people. The campaign is accompanied by actions on the Internet, widening the range of recommendation. The participants learn about the advantages of the Dacia car during road tests; they will receive information materials on the make and a gift gadget. The ambassadors are active drivers who make rational choices. They are planning to purchase a new car in the near future. That is why the campaign slogan is: “Dacia. I choose wisely.”

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