#WeHaveInfluence

Report: Love in the Digital Age

Miłość w czasach Digital zdjęcie przedstawia dziewczynę z telefonem na różowym tle

Cateory: BLOG Report: Love in the Digital Age. On the occasion of the upcoming Valentine’s Day, the research department of the Streetcom agency decided to check what the topic of relationships and making friends is like among the Millennials and Zoomers generation.How do young people from generations Z and Y get to know each other […]

What is the most important thing that happened in the Influencer Marketing industry in 2022.

Cateory: BLOG What is the most important thing that happened in the Influencer Marketing industry in 2022? This is another year of professionalization of the industry in Poland.This year, after many months of joint work within the IAB Influencer Marketing working group, in which Streetcom participated, the Office of Competition and Consumer Protection published recommendations […]

What can we expect in 2023 in the Influencer Marketing industry?

Kategoria: BLOG What can we expect in 2023 in the Influencer Marketing industry? Long-term means effective. We can expect further investments in the so-called long-term activities and building long-term relationships. We at Streetcom have been using and recommending this form of cooperation to our clients for a long time. We know from experience that such […]

The alchemy of trust, or what type of Influencer Marketing sells

alchemia zaufania a influencer marketing

Category: BLOG The alchemy of trust, or what type of Influencer Marketing sells, research report from the Hash.FM Agency by Streetcom. Nearly 40% of Polish Internet users rely on the opinion of influencers when choosing products and services. In terms of influence on consumers, celebrities are equal to influencers only in one product category – […]