Client: Henkel Polska
Brand: Persil Discs 4 w 1
Target Group
Women aged 30-45, mothers, working in offices – higher earnings, buying premium products.
Consumer benefit
With Persil discs 4 in 1, the laundry is fresh and clean – you gain more time for yourself and your family.
The goal of the Persil Discs 4 in 1 campaign
The Henkel Polska and Streetcom campaign aimed to educate consumers about new products – Persil discs 4 in 1 capsule and generating a trail. Influencers created and published many interesting online content about the effects of washing.
