Client: Nestle
Brand: Purina Plan Cat
Target group
Women and men from all over Poland with sterilized or neutered cats aged 1 to 6 years. People who are aware of their pets’ nutrition and care about their health and well-being. Active on the Internet, willing to share opinions about Purina
Consumer benefit
Being the world to someone is great and gives a feeling of fulfillment, but when it is a lifelong commitment, it comes with great responsibility.
Campaign goal
The main goal of the Streetcom campaign was to make cat owners aware of proper animal nutrition after sterilization or castration and to increase recommendations and the number of product reviews on the Internet.