#WeHaveInfluence

Purina Pro Plan Cat

Client: Nestle

Brand: Purina Pro Plan Cat

Target group

Women and men from all over Poland with sterilized or neutered cats aged 1 to 6 years. People who are aware of their pets’ nutrition and care about their health and well-being. Active on the Internet, willing to share opinions about Purina

Consumer benefit

Being the world to someone is great and gives a feeling of fulfillment, but when it is a lifelong commitment, it comes with great responsibility.

Campaign goal

The main goal of the Streetcom campaign was to make cat owners aware of proper animal nutrition after sterilization or castration and to increase recommendations and the number of product reviews on the Internet.