Who is an Expert?
They like to advise others, so they recommend a product to their friends. By their participation in the campaigns, Streetcom Experts know in advance what is going to appear on the market and they have an opportunity to test new products.Read more »
What is refferal marketing?
Streetcom, the first in Europe consumer referral marketing agency, has been operating since 2004. We base our activities on a unique community of almost 300,000 consumers.
In the USA and on developed European markets, such activities are the most valuable form of building a relationship with a consumer and one of the basic forms of product promotion and consumer opinion research. In Poland, we have carried out several hundred campaigns so far, and the clients of Streetcom are the world's biggest brands. Streetcom Experts tested products and services from many industries, like cosmetics, electronic equipments, toys, food products, goods for children, as well as banking services and others.
The basic form of implementation of referral marketing are Product Seeding campaigns. They consist in providing a selected consumer group with full value products together with testing samples for their friends. Communication on the products and brands takes place both online and in the real world. Selected consumers can also become promoters of the idea (within Idea Seeding) – like healthy eating, lifestyle and other topics. Bloggers from Streetcom Blog Team are also invited to chosen campaigns. The power of referral marketing is targeted activities in perfectly selected consumer groups.Read more »
Recommendation marketing is activities aiming to evoke a wave of recommendations of a product, services and ideas among consumers. Participants of referral campaigns are perfectly selected consumers of a given brand. These people get engaged in campaigns voluntarily and for free. They like to test new products, they want to be the first to obtain information about new products. They are not paid. Participants of campaigns share their voluntary and honest opinions with their friends, family and immediate environment. Opinions are provided in the form of reports to the agency, which gives a basis to prepare a consumer research for the client. Recommendation marketing can be used in almost all industries, services, and even for promoting ideas.Read more »